Conventions of nature focused film posters:
Copy: The font used in this poster looks natural and handwritten, the letters are tall and thin. Both of these things make the poster look natural which tells the audience the theme of the film.
Colour: This advert uses a combination of light colours (Greens, Blues, Browns and Reds). These colours are very soft on the eye and none of them stand out significantly, apart from the red all the colours tell the audience that this film is about nature.
Cinematography: The poster uses a medium shot of an eagle and inside of the eagle is a medium shot of the character holding an eagle chick. The dominant size of the eagle tells the audience that it is majestic and a significant to the story. This shot also gives the audience some idea of the plot, it tells the audience that the character looks after the bird when it was younger and it grows up to become bigger than the character in the plot.
Layout/Composition: The eagle takes up the majority of the poster with the title down the bottom right and the tagline in the top left. Because of its prevalence within the poster the audience knows that the eagle is perhaps a more significant character than the human.
Copy: The text used in this poster is very old fashioned, the font tells the audience that this film is set in a previous time.
Colour: This poster uses only shades of grey for the poster, they have done this because the film was shot in black and white and it has been set in an unspecific time before the invention of the light bulb. The black and white tells the audience that the film is both set in a previous time period and the narrative is bleak, focusing on uncomfortable subjects that seem alien to our coloured first world.
Cinematography: The poster consists of a medium shot of a woman walking through a field, the background has been completely whited out leaving only her and the ground around her in view. The creator of the poster has done this to construct a sense of isolation, make the reader wonder why she is alone, what circumstances has lead to her being isolated from society.
Layout/Composition: The text and been placed above her head, in the blank space created by making the background white, the colour of the font is also black and white, further reinforcing the point that this film focuses on bleak subjects and is set in the past.
I have collected five different posters from films in different genres that have some level of focus on nature.
Title:
One of the posters (The most stylised) does not have a title, three of the other four posters use the imagery as a dominant attraction rather than the title, that being the second thing the audiences eye is drawn too. Half of the posters use uniform fonts that stand out from the nature theme, the other two use natural, hand-written fonts which fit with the theme of the film. Three of the posters use white as a colour, this is because white does not create a conflict of colours with nature and stands out. In all the posters the title is placed away from any other key parts of the poster, for example, the 'Wild' logo is placed over to the left of the character, establishing her importance to the plot.
All of the posters place the title either to the left or right of the focus point or above/below, this means the title is still significant within the poster without interfering with the image itself.
Imagery:
Each of the poster demonstrates its nature theme by including some sort of nature within its imagery. Each of the posters also has a dominant character within the shot, an example of both of these things would be the first Revenant poster, the main character (Leonardo DiCaprio) is the dominant aspect of the image and nature is included with the use of a treeline blended with the top of his head, this literally tells the audience that he is at-one with nature. All of these posters use a landscape shot of nature rather than a close up of something specific, this is because it allows them to establish the location of the film at the same time as the key theme of nature.
Colours:
Four of the five posters use either blues, whites or greys as a dominant colour, they have done this because the colours are still natural but they portray the film as being gloomy, the poster that uses bright yellows and greens combined with blues is 'Wild'. This would tell the audiences that this film is a bit happier than the others and would make the audience feel good.
Framing:
Each of these posters devote a portion of the poster to the main character who is placed within or blended with nature. Four of the posters are portrait but the flow of the posters are landscape, this means that